Launching a Medspa? Insights from My Shift from Injector to CEO

A theme popping up again and again in business coaching sessions is the entrepreneurial myth that simple willingness to open a business will make it possible. Many people have the drive to start a business, but don’t understand the ins and outs of actually running one. It will require you to go from practitioner to visionary. What does it look like, and where does it begin?

There are three business roles you will fill on your evolution. When you start out, you are the provider; the hands-on person. Eventually, you will become the manager, organizer, and problem solver. Ultimately, what you want to do is fulfill the role of true entrepreneurship and become the visionary and innovator. Many business owners get stuck in the first role.

It’s crucial to create systems to set yourself apart. Create infrastructure to anchor the business. Your business should have its own soul and its own heartbeat. This requires you to look at the business as a whole outside of the role you play and the services you provide.

Of course, there are pros and cons to be aware of. This stage of your evolution will require tremendous personal growth. Your mindset will have to shift into long-term strategies. Focus on scaling over growing, and challenge societal norms.

Leadership is not for everyone. It requires courage, audacity, and flexibility. Zoom out to see the bigger picture. Realize that there will be highs and lows, but the highs will outweigh the lows. You can become the leader you want to be.