Defluencing: Are Influencers Running Our Lives?

Have you heard of “defluencing”? On this episode of Curated Beauty we’re talking about this term, which is becoming a movement across social media platforms. Defluencing describes the undoing of social media influence, and it has been used to address the negative impacts of influencing on social media.

Recently, TV personality Kristin Cavallari came out and said she thinks Botox and lasers are a waste of time. Following this, she invited people to ask her questions about skincare. Interestingly enough, she has just come out with her own skincare line. She also said some things about Botox that aren’t actually true, according to the research.

She is sharing information she doesn’t have a firm grasp on. So, where is this coming from? It does seem like she has an agenda. Looking at cases of affiliate marketing exploitation, influencers need to be transparent and be held accountable for the information they share. There has been an increase in the purchasing of counterfeit products and attempts to inject them personally or with the assistance of a non-professional.

Yet, social media also plays an important role in creating supportive communities. It can be a valuable tool when you’re building a business. It’s a great way to share information about skin products that actually work, and which ones contain ingredients you want to avoid.

That said, it’s easy to get caught up on the amount of content available. The pressure to create tons of content and thoughtfully respond to every comment and message can be overwhelming. There are downsides to social media and the influencing that happens, for sure, but it can also bring a lot of positives too when you go about it ethically.